This has been one hell of a year for us all and small business owners are among those who have struggled in a major way. I know this first hand from many small business owners right here in Lubbock, Texas. Everyone is reaching for a world of business as usual, but the truth is, none of us are quite there yet. And from the looks of it, things could remain this way for some time.
If we take a step back and reflect on the past few months of this Covid-19 pandemic, we notice a major difference in performance between big box stores and smaller local business. And that difference was the ability to adapt and compete through a website and presence online. Companies that utilized a website prior to the pandemic had an immediate upper hand in this transition, while those who didn’t were left without any way to make sales or conversions online, at all. Whether it be a website geared for selling an actual product or service, or a simpler website to promote and expand your online audience, most small businesses were not ready to compete in the online world since it’s not something that happens over night. It takes both time and expertise.
How Can A Website Help Your Business Going Forward?
Instead of focusing on what we could have done, let’s focus on what needs to be done in order to be more efficient and adaptable going forward. As we stand today, the pandemic is still far from over, and the lasting remnants of the way we do business will most likely stick around for even longer. This means you as a business owner can still benefit from expanding with a website and online presence. Even better news is that it doesn’t have to be a major expense to get started. Some agencies like to over pitch marketing solutions that go way beyond what most small businesses need, but lets be honest, now is not the time to be spending anymore than you need. So to simplify things, we have developed competitive website solutions geared for small business owners at different levels and with different goals that give even the local companies a chance to compete in the online world.
Take a look at our website solutions to learn how we can help your business establish authority online.